Now generating video with Google Veo, Runway, and OpenAI Sora — see how it works

Features

Built for the whole workflow

From the first draft to the performance report — every feature below is live in the product today, organized by where it fits in your day-to-day workflow.

Create

Go from a blank page to a ready-to-publish post or video in minutes.

AI Content Studio

Turn a one-line brief into a full post — hook, caption, hashtags, and a call to action — tuned to your brand voice, industry, and audience. Regenerate a single section without losing the rest, and pick your own AI provider (Anthropic, OpenAI, or Google) with your own API key, so you're never locked into ours.

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AI Video Generation

Describe the video you want and let Google Veo, Runway, or OpenAI Sora generate it — matched to your brand voice, in the aspect ratio your platform expects. Finished clips land straight in your media library, ready to attach to a post.

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Plan & Publish

See your whole content plan at a glance, and let Aurora handle the delivery.

Multi-Platform Publishing

Write once and adapt automatically for Instagram, Facebook, LinkedIn, YouTube, X, and TikTok — each with its own variant, format, and constraints. A job-queue publishing pipeline handles the actual delivery, with automatic retries and clear failure reasons when a platform rejects a post.

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Content Calendar & Scheduling

Plan weeks of content on a single visual calendar, schedule posts for exactly when your audience is active, and let the queue take it from there. Reschedule with a drag, and know immediately if something needs your attention.

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Engage & Measure

Know what's working, keep up with your audience, and track what actually converts.

Performance Analytics

Track follower growth, engagement, and reach per platform, see which posts actually performed, and watch trends over 30 days, 90 days, or a year. Real numbers pulled from each connected account — not vanity estimates.

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Unified Social Inbox

Stop tab-switching between platforms to keep up with your audience. Comments and messages land in one inbox, with an AI-suggested reply ready for your review — you approve or edit before anything goes out.

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Lead Attribution

Attach a trackable link to any post's call to action and see clicks and conversions flow back to that exact post — not just a platform-wide guess. When your landing page or CRM reports a conversion, it's tied back to the specific content that earned it.

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Collaborate & Control

Run this as a team, with the right guardrails and the right access for everyone.

Campaigns & Approvals

Group related posts into a campaign and see its performance as a whole. Add an approval step so nothing goes live without the right person signing off — with a full audit trail of who approved, rejected, or edited what.

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Team & Permissions

Invite your team with a role that matches what they should actually be able to do — Owner, Admin, Editor, Approver, or Viewer. Every workspace is fully isolated, so managing multiple brands or clients never risks cross-contamination.

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Bring Your Own AI Keys

Configure your own Anthropic, OpenAI, Google, or Runway API keys per workspace. There's no shared key and no markup on model usage — what you configure is exactly what gets used, and nothing runs on a paid provider until you've set up a key for it.

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See it running on your own posts

Every feature above works without connecting real accounts first — try it free.

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