Feature
Performance Analytics
Know what's working before you post the next one.
Track follower growth, engagement, and reach per platform, see which posts actually performed, and watch trends over 30 days, 90 days, or a year. Real numbers pulled from each connected account — not vanity estimates.
- Per-platform follower count and growth, tracked daily
- Engagement trends over 30 days, 90 days, or a year
- Top-performing posts ranked by real engagement, with a direct link back to them
- Campaign-level rollups when you're running more than one post at a time
How it works
Performance Analytics in three steps
Connect your accounts
Analytics start flowing the moment an account is connected — no separate setup step.
Aurora tracks performance daily
Follower counts and post-level engagement (likes, comments, shares, reach) are captured automatically in the background.
See trends, not just snapshots
View engagement over 30 days, 90 days, or a year, and see exactly which posts are driving the numbers.
Who it's for
Built for how you actually work
Proving social media ROI
Show real follower growth and engagement trends, not just a screenshot of one good week.
Deciding what to post more of
See which posts actually performed, ranked by real engagement — not a guess.
Reporting across multiple platforms
One dashboard instead of five different native analytics tabs.
Questions about performance analytics
Is this real data or an estimate?+
Real numbers pulled from each connected account's own API — Aurora doesn't estimate or extrapolate engagement figures.
How often is data updated?+
Follower counts are captured daily; post engagement is refreshed on a regular background cycle, not just once at publish time.
Can I see analytics for a specific campaign?+
Yes — group posts into a campaign and see rolled-up performance for the whole thing, not just individual posts.
Explore more of Aurora