Platform
Feed posts, carousels, and Reels — planned and published without the app.
Publish photo posts, carousels, and Reels to your Instagram Business account, with AI-generated captions and hashtags tuned to your brand voice, and real engagement analytics pulled from Instagram's own API.
What you can publish
- Image posts
- Carousels
- Video
- Reels / Shorts
- Stories
- Analytics
- Unified inbox
Best for
Visual brands — retail, hospitality, fitness, beauty, and anyone whose product or service photographs well. Instagram rewards consistency, so scheduling ahead matters more here than almost anywhere else.
Tips for Instagram
Getting the most out of Instagram
- Carousels tend to hold attention longer than single-image posts — use them for tips, before/afters, or step-by-step content
- Reels reach beyond your existing followers far more than static posts do
- Keep your first line of caption strong — it's what shows before "more"
- Hashtags matter less than they used to, but a handful of relevant ones still help discovery
Instagram questions
Can I post Stories through Aurora?+
Story publishing support is on the roadmap; feed posts, carousels, and Reels are supported today.
Does scheduling work natively on Instagram?+
Instagram doesn't support native scheduling through its API the way some platforms do — Aurora's own queue handles timing for you instead.
What analytics do I get?+
Impressions, reach, likes, comments, shares, saves, and engagement rate per post, plus follower growth over time.
Also publish to