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Platforms

Every platform your audience is on

Connect once, publish everywhere — each platform gets content formatted the way it actually expects it.

IG

Instagram

Publish photo posts, carousels, and Reels to your Instagram Business account, with AI-generated captions and hashtags tuned to your brand voice, and real engagement analytics pulled from Instagram's own API.

Best for: Visual brands — retail, hospitality, fitness, beauty, and anyone whose product or service photographs well. Instagram rewards consistency, so scheduling ahead matters more here than almost anywhere else.

Image postsCarouselsVideoReels / ShortsStoriesAnalyticsUnified inbox
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FB

Facebook

Publish text, photo, carousel, and video posts to your Facebook Page, scheduled ahead of time, with Page Insights analytics and comment replies from the same unified inbox as every other platform.

Best for: Local businesses, community-driven brands, and anyone whose audience skews toward an older demographic or relies on Facebook groups and local discovery.

Text postsImage postsCarouselsVideoReels / ShortsStoriesNative schedulingAnalyticsUnified inbox
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IN

Linkedin

Share text, image, and video updates to your LinkedIn company page, generated in a tone that matches your brand's professional voice, with performance analytics for every post.

Best for: B2B companies, professional services, recruiting-focused brands, and anyone building thought leadership or a company presence rather than a consumer following.

Text postsImage postsVideoAnalytics
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YT

Youtube

Upload video and Shorts content on a schedule, generate titles and descriptions with AI, and track subscriber growth and view performance right alongside your other platforms.

Best for: Brands investing in video as a primary format — educational content, product demos, and anyone building a Shorts-first strategy to grow reach quickly.

VideoReels / ShortsNative schedulingAnalytics
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X

X

Draft and publish text and media posts to X with AI-assisted copy that fits the platform's pace, without leaving your content calendar.

Best for: Brands that need to move fast — real-time commentary, customer support visibility, product updates, and anyone whose audience expects frequent, timely posting.

Text postsImage postsVideo
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TT

Tiktok

Take a video from your media library — including ones generated with AI — straight to TikTok, with performance analytics tracked alongside every other platform you publish to.

Best for: Brands targeting a younger audience, anyone building a short-form video strategy, and teams that want to repurpose AI-generated video quickly across platforms.

VideoReels / ShortsAnalytics
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Compare

What each platform actually supports

Every platform has real constraints — Aurora only ever offers a format a platform actually accepts, so this table is a straight read of what's possible.

CapabilityInstagramFacebookLinkedinYoutubeXTiktok
Text posts
Image posts
Carousels
Video
Reels / Shorts
Stories
Native scheduling
Analytics
Unified inbox

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