Platform
TT
TikTok
Short-form video, from brief to published.
Take a video from your media library — including ones generated with AI — straight to TikTok, with performance analytics tracked alongside every other platform you publish to.
What you can publish
- Video
- Reels / Shorts
- Analytics
Best for
Brands targeting a younger audience, anyone building a short-form video strategy, and teams that want to repurpose AI-generated video quickly across platforms.
Tips for TikTok
Getting the most out of TikTok
- The first second of a video matters more on TikTok than almost anywhere else — lead with the hook, not a wind-up
- Native-feeling video consistently outperforms polished, ad-like content
- Posting consistently, even a few times a week, matters more than any single post going viral
- Trends move fast — timely content tends to outperform evergreen video here
TikTok questions
Can I publish drafts I generated with AI video?+
Yes — any video in your media library, including AI-generated clips, can be published straight to TikTok.
Does TikTok support scheduling?+
Not natively — Aurora's own queue schedules and times TikTok publishes for you.
What analytics does TikTok provide?+
Video views, likes, comments, shares, and engagement rate per post, tracked alongside your other platforms.
Also publish to