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Platform

FB

Facebook

Pages, posts, and video — fully schedulable.

Publish text, photo, carousel, and video posts to your Facebook Page, scheduled ahead of time, with Page Insights analytics and comment replies from the same unified inbox as every other platform.

What you can publish

  • Text posts
  • Image posts
  • Carousels
  • Video
  • Reels / Shorts
  • Stories
  • Native scheduling
  • Analytics
  • Unified inbox

Best for

Local businesses, community-driven brands, and anyone whose audience skews toward an older demographic or relies on Facebook groups and local discovery.

Tips for Facebook

Getting the most out of Facebook

  • Native video tends to outperform shared links in reach
  • Posts that ask a question or invite comments get more distribution
  • Scheduling ahead means a Page can post consistently even if you only check it once a week
  • Replying to comments quickly (from the unified inbox) measurably helps a Page's engagement over time

Facebook questions

Do I need a personal profile connected?+

You connect a Facebook Page, not a personal profile — publishing and analytics are scoped to the Page.

Can I publish Reels to Facebook?+

Yes — Facebook Reels are supported alongside standard video, photo, and carousel posts.

Is Messenger included in the inbox?+

Page comments are included today; direct Messenger conversations are not yet part of the unified inbox.

Connecting

What Facebook asks you to approve

Authorisation happens on Facebook's own screens. Your password is entered there and never reaches us.

You pick the profiles

Choose exactly which Facebook profiles this workspace may post to. Anything you don't select stays untouched.

Access is revocable

Remove access from Facebook's own settings at any time, independently of anything you do here.

Expiry is expected

Tokens are time-limited by design. When one lapses the account is flagged and you're notified, rather than posts failing quietly.

Also publish to

One composer, every network

From the blog

Facebook strategy guides

Ready to publish to Facebook?

Free plan available — no credit card required.

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