Platform
YT
YouTube
Shorts and video, scheduled ahead of time.
Upload video and Shorts content on a schedule, generate titles and descriptions with AI, and track subscriber growth and view performance right alongside your other platforms.
What you can publish
- Video
- Reels / Shorts
- Native scheduling
- Analytics
Best for
Brands investing in video as a primary format — educational content, product demos, and anyone building a Shorts-first strategy to grow reach quickly.
Tips for YouTube
Getting the most out of YouTube
- Shorts are the fastest way to grow reach on YouTube if you're starting from a small subscriber base
- A clear, specific title matters more on YouTube than almost any other platform — it drives both search and click-through
- Consistent upload timing (which native scheduling makes easy) helps YouTube's recommendation system learn your audience
- Repurposing AI-generated video into Shorts is one of the fastest ways to fill a content calendar
YouTube questions
Can I publish long-form video, not just Shorts?+
Yes — both long-form video and Shorts are supported.
Does YouTube support scheduling?+
Yes — YouTube supports native scheduling, and Aurora uses it so uploads go live at exactly the time you set.
Is the unified inbox available for YouTube comments?+
Not yet — YouTube is not currently part of the unified social inbox.
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