Platform
Google Business Profile
Updates and offers, right where customers are searching.
Publish posts and offers to your Google Business Profile so they show up directly in Google Search and Maps results, with performance tracked alongside your other platforms.
What you can publish
- Text posts
- Image posts
- Unified inbox
Best for
Local businesses and multi-location brands — restaurants, clinics, retail storefronts, and any service business where customers search and decide directly on Google.
Tips for Google Business Profile
Getting the most out of Google Business Profile
- Posts with a clear offer or call-to-action (book, call, order) tend to convert better than general updates
- Keep photos current — Business Profile posts are often the first thing a searching customer sees
- Updates go stale fast in local search — regular posting matters more here than reach
- Respond to Q&A and reviews promptly; profile freshness affects local search visibility
Google Business Profile questions
Does Google Business Profile support scheduling media formats like video?+
No — posts support text and images only; there's no video, carousel, Reels, or Stories format.
What shows up in the unified inbox for this platform?+
Customer Q&A and review activity, not comments in the traditional social-media sense.
What analytics are available?+
Google's Performance API metrics — views and engagement on your posts — tracked alongside your other platforms.
Connecting
What Google Business Profile asks you to approve
Authorisation happens on Google Business Profile's own screens. Your password is entered there and never reaches us.
You pick the profiles
Choose exactly which Google Business Profile profiles this workspace may post to. Anything you don't select stays untouched.
Access is revocable
Remove access from Google Business Profile's own settings at any time, independently of anything you do here.
Expiry is expected
Tokens are time-limited by design. When one lapses the account is flagged and you're notified, rather than posts failing quietly.
Also publish to
One composer, every network
Ready to publish to Google Business Profile?
Free plan available — no credit card required.
Get Started Free