Feature
Campaigns & Approvals
Coordinate a launch without a spreadsheet.
Group related posts into a campaign and see its performance as a whole. Add an approval step so nothing goes live without the right person signing off — with a full audit trail of who approved, rejected, or edited what.
- Group posts across platforms into one campaign with rolled-up analytics
- Role-based approval workflow before anything publishes
- Full audit log of every approval, rejection, and edit
How it works
Campaigns & Approvals in three steps
Create a campaign
Group every post for a launch or promotion under one campaign, across every platform involved.
Route it for approval
An Approver reviews each post before it's scheduled — edit, approve, or reject with a reason.
Track the whole campaign
See rolled-up performance across every post in the campaign, plus a full audit trail of who did what.
Who it's for
Built for how you actually work
Product launches spanning platforms
Coordinate every post for a launch in one place instead of tracking it in a separate spreadsheet.
Teams that need sign-off before publishing
Client work or regulated industries where nothing should go live without approval.
Reporting on a promotion's total reach
See the combined performance of every post in a campaign, not just each one individually.
Questions about campaigns & approvals
Who can approve content?+
Any workspace member with the Approver role (or Admin/Owner) — set per person when you invite them.
What happens if a post is rejected?+
It's sent back to draft with the rejection reason attached, so the author knows exactly what to change.
Is every approval decision logged?+
Yes — every approval, rejection, and edit is recorded in the audit log with who did it and when.
Getting started
Up and running in three steps
Nothing here needs a call, a migration, or a connected account to explore first.
Step 1
Create a workspace
Sign up free. No card, and no requirement to connect a social account before you look around.
Step 2
Set your brand profile
Industry, audience and tone. Most features here read from it, so filling it in once improves all of them.
Step 3
Open campaigns & approvals
It's available from the workspace sidebar as soon as your plan includes it — nothing to install or enable.
Where it fits
One stage of a connected pipeline
Each stage hands off to the next, which is why this takes fewer steps here than the same job spread across separate tools.
Stage 1
Plan
Brief, brand kit and calendar decide what goes out and when.
Stage 2
Create
AI drafts copy, images and video per platform from that brief.
Stage 3
Approve
Drafts route to a named reviewer before anything reaches a live account.
Stage 4
Publish & learn
A job queue delivers each variant, then feeds results back in.
Explore more