Feature
Lead Attribution
Know exactly which post drove the sale.
Attach a trackable link to any post's call to action and see clicks and conversions flow back to that exact post — not just a platform-wide guess. When your landing page or CRM reports a conversion, it's tied back to the specific content that earned it.
- A unique tracking link per post, with UTM parameters attached automatically
- Click counts tracked in real time as your audience clicks through
- Conversions reported back via a simple webhook, attributed to the exact post
- See which content actually drives leads, not just which gets likes
How it works
Lead Attribution in three steps
Set a destination link on a post
Add the page you want a post's CTA to send people to — a booking page, a product, a landing page.
Use the tracking link as the CTA
Landio generates a unique tracking link with UTM parameters already attached, ready to use in the post.
See clicks and conversions come back
Clicks are counted automatically; when your landing page or CRM calls Landio's webhook on conversion, it's attributed straight back to that post.
Who it's for
Built for how you actually work
Businesses driving bookings or sales
See exactly which post is actually converting, not just which one got the most likes.
Testing different calls to action
Compare click-through and conversion across posts with different offers or wording.
Proving marketing impact
Report real leads and conversions attributed to specific content, not platform-wide guesses.
Questions about lead attribution
Do I need a special landing page?+
No — any landing page or CRM that can call a webhook on conversion works. The tracking link itself works with any destination URL.
Are clicks tracked in real time?+
Yes — click counts update as your audience clicks through, visible on the post and in your leads list.
What data is attached to each click?+
UTM parameters identifying the exact post and platform, so attribution is precise rather than platform-level.
Getting started
Up and running in three steps
Nothing here needs a call, a migration, or a connected account to explore first.
Step 1
Create a workspace
Sign up free. No card, and no requirement to connect a social account before you look around.
Step 2
Set your brand profile
Industry, audience and tone. Most features here read from it, so filling it in once improves all of them.
Step 3
Open lead attribution
It's available from the workspace sidebar as soon as your plan includes it — nothing to install or enable.
Where it fits
One stage of a connected pipeline
Each stage hands off to the next, which is why this takes fewer steps here than the same job spread across separate tools.
Stage 1
Plan
Brief, brand kit and calendar decide what goes out and when.
Stage 2
Create
AI drafts copy, images and video per platform from that brief.
Stage 3
Approve
Drafts route to a named reviewer before anything reaches a live account.
Stage 4
Publish & learn
A job queue delivers each variant, then feeds results back in.
Explore more