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Feature

Competitor Analysis

See what's working for them — and draft your own take on it.

Track a competitor's public posts across platforms, see exactly which ones are performing best, and hand any of them to Landio's AI content pipeline as a starting brief — for an original post in your own brand voice, never a copy. Posting cadence, format mix, and recurring keywords and hashtags are all computed from the real data Landio pulls, not guessed by an AI.

  • Real public-post fetching for Instagram, YouTube, and X — no login of theirs required
  • Real data only — platforms without a public read API aren't offered rather than simulated
  • Posts ranked by real engagement rate, so "what's performing" isn't a guess
  • Computed insights: posting cadence, format mix, recurring keywords and hashtags
  • "Draft something like this" creates a normal reviewable draft — never auto-published

How it works

Competitor Analysis in three steps

1

Add a competitor and their handles

Name the competitor and add their handle on any platform you want to track — Instagram, X, YouTube, TikTok, and more.

2

Landio syncs their public posts

A background sync fetches their recent posts and scores each one's engagement rate, refreshing automatically every few hours.

3

See what's working, then draft your own

Browse their top posts and computed themes, and send any post to the AI content pipeline as a brief for an original post in your own voice.

Who it's for

Built for how you actually work

Brands benchmarking against direct competitors

See real posting frequency and engagement, not a guess based on how often you happen to check their profile.

Teams short on content ideas

Turn a competitor's proven, high-engagement theme into an original post idea in minutes.

Anyone auditing their own content strategy

Compare your own posting cadence and format mix against a competitor's, side by side.

Questions about competitor analysis

How does Landio get a competitor's posts without their login?+

From each platform's own public data API — Instagram, YouTube, and X — with no login or permission from the competitor needed, only their public handle. Other platforms don't offer an equivalent public API without a registered developer app and review, so Landio doesn't offer them until that's available.

Does it copy the competitor's post?+

No — "Draft something like this" gives the AI the theme and why it performed well as a brief, and asks for an original post in your own brand voice. You review and edit it like any other draft before it goes anywhere.

How often is competitor data refreshed?+

Automatically, roughly every 6 hours — or immediately on demand with the Sync now button.

Which plans include Competitor Analysis?+

Every plan includes at least one tracked competitor — see the pricing page for exact limits per tier.

Getting started

Up and running in three steps

Nothing here needs a call, a migration, or a connected account to explore first.

Step 1

Create a workspace

Sign up free. No card, and no requirement to connect a social account before you look around.

Step 2

Set your brand profile

Industry, audience and tone. Most features here read from it, so filling it in once improves all of them.

Step 3

Open competitor analysis

It's available from the workspace sidebar as soon as your plan includes it — nothing to install or enable.

Where it fits

One stage of a connected pipeline

Each stage hands off to the next, which is why this takes fewer steps here than the same job spread across separate tools.

Stage 1

Plan

Brief, brand kit and calendar decide what goes out and when.

Stage 2

Create

AI drafts copy, images and video per platform from that brief.

Stage 3

Approve

Drafts route to a named reviewer before anything reaches a live account.

Stage 4

Publish & learn

A job queue delivers each variant, then feeds results back in.

Explore more

Works alongside the rest of Landio

Try competitor analysis free

No credit card required.

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