Feature
Multi-Platform Publishing
One post, tailored for every platform you're on.
Write once and adapt automatically for Instagram, Facebook, LinkedIn, YouTube, X, and TikTok — each with its own variant, format, and constraints. A job-queue publishing pipeline handles the actual delivery, with automatic retries and clear failure reasons when a platform rejects a post.
- Instagram, Facebook, LinkedIn, YouTube, X, and TikTok from one composer
- Per-platform content variants — same idea, right format for each channel
- Automatic retries with backoff on transient failures, clear errors when they're not
- Real Meta (Facebook + Instagram) integration, with more platforms rolling out
How it works
Multi-Platform Publishing in three steps
Pick your platforms
Select every connected account a post should go to, from one composer screen.
Aurora creates a variant per platform
Each platform gets its own copy of the post — caption length, hashtag conventions, and media format adjusted to what that platform actually expects.
Publish now or schedule it
A background job queue delivers each variant at the right time, retrying automatically on a transient failure and surfacing a clear reason when one truly fails.
Who it's for
Built for how you actually work
Teams publishing everywhere at once
Stop copy-pasting the same idea into six different apps with six different logins.
Brands with platform-specific voice
Keep LinkedIn professional and TikTok casual — from the same underlying idea.
Anyone tired of manual reformatting
Let the format constraints per platform be handled for you, not re-learned every time.
Questions about multi-platform publishing
What happens if a platform rejects a post?+
You get a plain-language failure reason (never a raw API error dump) and a Retry button when the failure is the kind that's worth retrying — not left to fail silently.
Do all platforms support the same formats?+
No — each platform has real constraints (see each platform's own page). Aurora only offers formats a platform actually supports, so you can't accidentally build something it will reject.
Is publishing instant?+
Publish now sends it through the same queue as scheduled posts — typically within seconds, with automatic retry if a platform is briefly unavailable.
Explore more of Aurora