Using the unified Inbox and reviews

Comments on your published posts sync automatically. Ask for an AI-suggested reply matched to your brand voice, then edit and send it — nothing sends without you reviewing it first.

Google Business Profile reviews (with star ratings) flow into the same inbox, filterable with the Comments/Reviews tabs at the top of the page.

Work by intent rather than in order of arrival. Questions from potential customers and anything that reads as a complaint are worth answering first; praise and general chatter can wait without cost.

A suggested reply is drafted for you to read, edit and send. Nothing is posted on your behalf, which matters most on exactly the messages where a generated answer would be least appropriate.

Because the inbox is shared, a teammate can pick up a thread without a forwarded screenshot. Agreeing who covers which hours is usually what actually improves response time, more than any feature.

A public review is read by the people deciding whether to buy, not just by its author. A short, specific, non-defensive reply to a critical review does more for those readers than a long rebuttal.