Engagement & Insights
Tracking a keyword with Social Listening
Open-ended mention monitoring, distinct from tracking a specific competitor.
When to use this instead of Competitor Analysis
Competitor Analysis tracks one competitor's own posts. Social Listening searches for any public post mentioning a keyword or brand name — useful for watching your own brand name, a product name, or an industry term.
Setting it up
Add a keyword from the Social Listening page. Mentions sync automatically every few hours, or click Sync now for an immediate check.
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