Reading your analytics and best-time-to-post

Follower counts and post-level engagement (likes, comments, shares, reach) are pulled from each connected account's own API and captured automatically in the background — never estimated.

The Analytics page's "Best times to post" card is computed directly from your own publish history, grouped by platform and day/hour — not an AI guess, and only shown once there's enough data to call it a real pattern.

Each network exposes its own metrics, so the depth available varies by platform. Where a network reports less, you'll see less rather than an estimate standing in for data that doesn't exist.

Suggested posting times come from how your own audience has behaved, so they're only as good as the history behind them. A new account has little to work from, and the suggestion improves as you publish.

Followers are the easiest number to grow and the least connected to outcomes. Engagement relative to reach, and clicks through to your site, track much more closely with whether the work is producing anything.

Analytics tells you what performed; lead attribution tells you what it produced. Publishing with a trackable link is what ties a specific post to the clicks and enquiries that followed it.