Setting up your Link in Bio page

Open Link in Bio, set a title, bio, and theme colors, then add link buttons. Save, and your page is live at the public URL shown at the top of the builder.

Every button click is counted automatically — see totals per link right in the builder, so you know which link in your bio is actually getting used.

A bio page with three or four clear destinations outperforms one with a dozen. Every additional link makes the one that matters harder to find.

Put the thing you most want a visitor to do first. People arriving from a bio link are usually acting on one specific post, so leading with the current campaign beats a permanent list that never changes.

Clicks are recorded per link, which shows what the audience actually wants rather than what you assumed. A link nobody clicks across a month is worth replacing rather than leaving in place.

A bio page pointing at last quarter's campaign is a dead end for every visitor who arrives. Reviewing it whenever a campaign ends takes a minute and prevents the most common wasted click.