Scheduling posts and using the calendar

From a content item's editor, pick a date and time in the Schedule field and click Schedule. A background worker publishes it automatically at that time — you can close the tab and it still happens.

The Calendar page shows every scheduled and published post across every connected platform in one view, so gaps and clashes are obvious. Failed publishes are flagged there too, with a Retry button.

On platforms that support it (Instagram, Facebook, X, Bluesky, Mastodon), you can add a First Comment — extra hashtags or a link posted automatically right after the main post goes live, keeping the caption itself clean.

Scheduled times follow your workspace's timezone, which matters most for teams spread across regions — everyone sees the same slot, regardless of where they're working from. Set the timezone and how dates and times are written (for example DD/MM/YYYY and 24-hour) in Settings.

A post waiting on approval can't be put on the calendar until it's approved. That's deliberate: it's what stops the review step being bypassed by scheduling around it.

A scheduled post can be cancelled or moved any time before it publishes, and the queued job goes with it. Once published, removing it is done on the platform itself.

Each scheduled publish is keyed so a retry, a duplicate job or a restart can't post the same content twice to a live account — which is what makes automatic retries safe.