Drafting a post with the AI Content Studio

Go to Create, pick the platforms and format, and write a one-line brief — something like "announce our new evening appointment slots." The studio writes one hook, caption, hashtags, CTA and title that every platform shares — X, Threads, Bluesky and Mastodon get a shortened version if it runs over their limit.

Don't like the hook but love the caption? Click Regenerate on just that field. Everything stays editable by hand too — nothing publishes until you schedule or send it yourself.

Generation needs an AI provider: add your own API key (Anthropic, OpenAI, or Google) on the AI Providers page — there's no shared key and no markup on usage.

Each part of a draft regenerates independently, so a good caption survives while you retry the hook. Regenerating everything because one line is wrong is the most common way people lose a draft they liked.

Your brand profile supplies the voice, so the brief only needs the particulars — what's happening, who it's for, what you want the reader to do. Restating your tone in every brief adds nothing.

Generated content is checked against a strict shape before it reaches your draft. If a response comes back malformed, it's retried once with a corrective prompt rather than saving something broken.

Content can be generated in a language other than English, and the choice is remembered with the content so later regenerations stay consistent rather than reverting.