Setting up your brand profile

Every AI generation — captions, hashtags, hooks, CTAs, inbox reply suggestions — reads your brand profile before writing anything. Filling it in once, in Settings, is what keeps output from sounding generic.

Industry, target audience, and location help the AI pick relevant language. Tone of voice and words to use/avoid keep every post consistent even across a team. CTA preferences give the AI a menu of calls-to-action that actually match how you close business.

Be specific about the audience and concrete about the tone. "Friendly" applies to almost every brand and steers nothing; "plain-spoken, no exclamation marks, never calls the reader a rockstar" changes every draft that follows.

The avoid list is the highest-leverage field on the page. Industry filler, competitor names, or claims you're not allowed to make in your sector all belong there, and drafts stop reaching for them straight away.

A brand kit carries colours, fonts and a logo alongside the written voice. Applying one to a piece of content means generated images follow it too, rather than only the copy sounding right.

Changes apply to the next generation, not retroactively to drafts you've already produced. If you make a significant change to your voice, regenerate anything still unpublished so the queue matches the new profile.