Connecting your first social account

Open Social Accounts from the sidebar. You'll see a "Connect account" button, plus a real OAuth "Connect with..." button for any platform your workspace administrator has configured real credentials for (Meta, X, TikTok, Pinterest).

Bluesky and Mastodon connect differently since they're credential-per-account rather than OAuth: you'll be asked for an app password (Bluesky) or a personal access token and your instance URL (Mastodon), generated from that platform's own settings page.

Once connected, the account shows up everywhere in the app immediately — the content composer, the calendar, Autopilot, Comment Automation, and Analytics.

If a connection expires or is revoked on the platform's side, you'll see it flagged on the Social Accounts page and get a notification — reconnect the same way to restore it.

Some platforms only allow API posting from a business or creator account rather than a personal one. If a connection succeeds but publishing is rejected later, the account type is the first thing to check on the platform's own settings.

There's no limit on connecting several accounts from the same network — separate brands, separate regions, or a personal and a business profile. Each appears independently in the composer, so a post can target one, some, or all of them.

How many you can connect in total depends on your plan, not on which platforms they belong to.

Access tokens are time-limited by design, and a password change or a revoked app on the platform's side ends them early. When that happens the account is flagged on the Social Accounts page and you get a notification rather than posts failing silently.

Reconnecting uses the same flow as the first time, and anything already scheduled resumes once the connection is healthy again.

Disconnecting an account stops future posts from going to it and leaves everything already published on the platform untouched. Scheduled posts targeting only that account are cancelled rather than silently failing.