Comment Automation: comment-to-DM

Attach a trigger phrase to a post — or to every post an Autopilot rule publishes — and when someone comments it, a private reply with a trackable link is sent automatically, no one on your team lifting a finger.

Only on Facebook and Instagram today — the only two platforms with a documented API for sending a private reply to a public comment. "Require a follow" is advisory copy only; no platform exposes an API to actually verify it.

Pick something people would only type deliberately. A common word triggers on unrelated conversation, while a distinctive phrase you name explicitly in the post keeps the automation firing when it should.

An automation can hang off a single post or off every post an Autopilot rule produces. The second is powerful and easy to forget about — worth noting where you've set it up.

Private replies use each platform's own documented API, and those have real constraints on when and how often you may message someone. Where a platform offers no supported route, the automation simply won't run there.

Automated replies work for a predictable request like sending a link. Anything resembling a complaint, a support issue or a sales conversation should reach the inbox for a person, and the trigger phrase is what keeps that boundary clean.